Ete Swimwear (pronounced et-teh) is now one of the worlds most coveted swimwear brands. Ete Swimwear is proudly designed in California and heroes luxurious, unique designs with custom prints that are exclusive to the Ete Swimwear brand. The inspiration for our designs is all about celebrating and inspiring other girls and women to be confident, happy and live their best lives.  


The Ete girl is a Feminine Adventurer, brave, bold and inspiring. She bucks minimalist trends and instead stands out in feminine colors and prints, bohemian details and finishings, and the most flattering cuts that focus on comfort and support.

We understand no two bodies are alike, and therefore we work to create flattering garments for women of all sizes. All Ete Swimwear pieces are sold separately and designed to mix and match to suit you & your body. 


Starting in 2021 and moving forward, all of our new designs will be made with 100% sustainable fabric and delivered in sustainable packaging. We want to do our part to do our part in minimizing the impact to our environment. We grew up in a coastal town and still live on the California coast, which is why we have a passion for preserving this fragile ecosystem and we want you to join us on this journey.

We've always worked closely with our global partners to minimize the negative impacts associated with manufacturing and to ensure that all people involved are treated fairly and respectfully along the way and all our partners are independently certified. 

Our manufacturers are certified to SEDEX – SMETA which gives us assurance that each worker is treated in an ethical manner in relation to health, safety and labour standards.

Ete Swimwear fabrications meet Oeko Tex Standard 100, the highest certifiable standard for ensuring responsible use of chemicals during the construction of the fabrications we use. 


Owners, Julianna & John