#EteLove with The Butterfly Foundation

#EteLove with The Butterfly Foundation

We recently caught up with the Butterfly Foundation team, to find out a bit more about what they do and their thoughts and advice on loving yourself. As part of our #EteLove campaign we are donating 100% of profits from our Be Your Own Kind of Beautiful T-shirts to ProjectHEAL and the Butterfly Foundation. 

Why and when was the Butterfly foundation formed?

The Butterfly Foundation was founded in 2002 by Claire Middleton (OAM) whose two daughters experienced eating disorders.  She was shocked by the lack of services, support and effective treatment as well as the general lack of awareness and understanding within communities. Butterfly started as a group of volunteers around a kitchen table and has now grown to a National organisation with offices in Melbourne and Sydney.

butterfly foundation christine

What is your mission with The Butterfly Foundation? 

Butterfly’s mission is to bring about change to the culture, policy and practice in the prevention, treatment and support for all those affected by eating disorders and negative body image. We do this through several core areas; Support Services, Prevention and Education Services, Advocacy and Awareness, Treatment Service Development, Research Funding and Fundraising. One of our key aims is to breakdown stigma, encourage help seeking and ensure that sufferers receive effective treatment and support as early as possible.

Key ways you help with positive body image

Not every person who experiences body dissatisfaction will develop a clinical eating disorder, however research continues to report that when a person experiences body dissatisfaction their risk of engaging in unhealthy behaviours, particularly with food and exercise increases. Butterfly has offered prevention focused education services around Australia since 2006.  We offer educational programs and materials which are evidence based, age and developmentally appropriate, adhere to safe practice guidelines and aim to positively impact attitudes, language, behaviours and culture within peer groups, schools, communities and homes.  We offer workshops to young people (Year 3 – Year 12) and in tertiary education, peer led programs, professional trainings and seminars for parents. 

In addition to this, we run advocacy campaigns throughout the year to support our community and encourage body acceptance.

What makes The Butterfly Foundation unique?

Butterfly is the only National charity supporting all Australians with eating disorders or body image concerns – those experiencing an eating disorder, family, friends and professionals. Many people know us because of our National Helpline, but they are not aware of the scope of services we offer – including treatment services, recovery support groups, education, research and lived experience consultation.

What does body positivity mean to the Butterfly Foundation?

Body image is about feelings not about how we actually look. It is the perception that a person has of their physical self and the thoughts and feelings that result from that perception. These feelings can be positive, negative or both and are influenced by individual and environmental factors. It’s about feeling comfortable in your own body – accepting, appreciating and respecting it. 

What are your top tips for others to love themselves?

We all have the power to change the way we see, feel and think about our bodies. There is no right or wrong when it comes to weight, shape size and appearance. Top tips include:

  • Focusing on the positives – your skills, talents and personal qualities
  • Talk to yourself like you would a best friend – quit the negative self-talk and say positive things to yourself every day
  • Focusing on your body’s functionality and what it enables you to do rather than how it looks
  • Setting health related goals and focus on physical and mental wellbeing rather than weight less goals
  • Avoid comparing yourself to others in a negative way. Appreciate qualities in yourself and others and celebrate the fact we are all unique and different
  • Remember the images we see on a daily basis are manipulated and only reflect a small minority of the population.

Tips for helping a friend who may suffer from a negative self-image?

It can be difficult to know what to say to someone struggling with poor body image.  As with most things it is better to listen and let them know that you are there for them rather than try and ‘fix’ the issue. It’s certainly not a good idea to talk negatively about your own or others bodies in an effort to make them feel better. Remind the person of all the things you love about them which probably have very little if anything to do with the way they look.  Be patient and reassure them that many people struggle with these issues and that they are able to change the way they feel. If you need advice about body image or eating disorders for yourself or a friend, you can contact our National Helpline – 1800 33 4673

Tips for staying positive and safe on social media?

At times social media can make us feel less than good about ourselves.  It’s important to be aware of what you see and how it makes you feel. If you find something triggering block, unfriend or stop following and seek to follow pages and people that make you feel empowered. You don’t have to stop using social media, but you can take greater control.

For example, taking more frequent breaks and connecting with people in real life.  It’s important to remember it’s what’s on the inside that counts and that what you see on social media is not always real. Your worth is not defined by the amount of likes you receive!

What does the future hold for The Butterfly Foundation?

We have a few things coming up to keep an eye out for:

  • Expansion of our National Helpline hours, which from March will be open 7 days a week, 8am – 12am. This is fantastic news in broadening our support to the community after hours.
  • Our annual awareness and advocacy campaign MAYDAYS, will be here before we know it. This takes place nationally throughout the month of MAY to raise vital funds for the prevention and treatment of eating disorders in Australia.
  • Males & Body Image research is being undertaken by our Prevention Services team with the hope to build an educational program to better support males and they body image

How can people support the work of Butterfly?

See more from Project Heal on their Instagram @thebutterflyfoundation and the Butterfly Foundation Website.

For more #EteLove stories read our Q&A with Kristina, Founder of ProjectHEAL

To help support the Positive Body Image movement, we are donating 100% of Profits from the sale of our Be Your Own Kind Of Beautiful T-Shirts to the Butterfly Foundation and ProjectHEAL.

March 01, 2018 — Jessica Williamson
Tags: #EteLove q&a
#EteLove with Kristina, Co-Founder Project Heal

#EteLove with Kristina, Co-Founder Project Heal

We recently caught up with Kristina, Co-Founder of the amazing non-profit organisation, Project Heal, to find out a bit more about what they do and her thoughts and advice on loving yourself. As part of our #EteLove campaign we are donating 100% of profits from our Be Your Own Kind of Beautiful T-shirts to ProjectHEAL and the Butterfly Foundation. 

What motivated you to start Project Heal? 

I started this 10 years ago when I was 15 on my own recovery from Anorexia with my co-founder Liana. The two of us met in treatment when we were 13 and really developed a healthy recovery orientated friendship.

As our own recovery started to get better, our conversations started to shift from personal body image/eating disorder issues to more broad issues centred around the idea that so many people can’t get treatment. Due to the expense and lack of insurance coverage. We thought this is horrible, we had to do something about it.

What is your mission and ultimate goal with Project Heal? 

We are now the largest grassroots eating disorder non-profit providing prevention treatment, financing, and recovery support. We have two programs the first is communities of healing which is the first peer support and mentor program for people with eating disorders.

Our second project is the treatment assistance program. We began by funding treatment for individuals who couldn’t afford it but it wasn’t a sustainable model. We have recently been enhancing our treatment assistance program to have a greater impact, serving as more of an insurance utilisation and case navigation program. While providing financial assistance with the smaller costs to help them get the care they need.

The ultimate goal is to help more people and also collect vita so we can have a great stand in reforming the system as a whole.


Tell us a little more about your body positivity journey? 

It took me 3 full years after I was at a healthy weight and eating normally that I considered myself in full recovery. That’s where I think positive body image started to kick in, up until then if you ever would have told me I would love my body I never would have believed that was possible.

What does body positivity mean to you?

I think its really about body image not having such a huge role in your life. It’s something about me; it is by no means the most important thing about me. It’s one aspect and its not one that really changes all that much.

You were both so young when you started Project Heal. What advice would you give young girls wanting to start a business or cause?

My biggest advice is persistence and grit. You have to develop a thick skin and just know that no matter what, I care about this and I’m going to keep going.

What do you do for self-care and self-love to make yourself happy?

I do yoga, I really like yoga. I live in San Diego California, so I love being outside in the sun. I do hikes and spend time at the beach on the weekends. I also like to take time for my relationships, making time to catch up, sometimes over dinner and wine.

What is your top tip for loving yourself and keeping a positive body image?

Cultivating an image of who you want to be. Look towards the people you really admire in your life. Look at what you admire about them and what makes them beautiful. It usually has a lot less to do with the physical appearance. It’s more about how they conduct themselves, how confident they are and how passionate they are about the things they talk about. It’s something to strive towards, working to cultivate those qualities in yourself.

    How does social media play a role in positive body image and how can we stay safe on social media?

    Social media has completely changed the ball game but its here to stay, so we have to find ways to work with it. I think that social media can be used as an unhealthy thing, one of the worsts things you can do is make comparisons and similarly, time spent on social media browsing and being passive on the platform. 

    On the flip side from a body positive perspective I think social media has actually been kind of great. You are able to cultivate really positive images for yourself; you get to choose who you follow. We have the power to decide how we view and use social media.

    Who are some of your top favourites to follow on social media?

    What advice would you give to someone helping their friends with negative self-image?

    Just be there. Often times we want to fix things and with conversations like body image and self-esteem it’s not a quick fix and sometimes you just need to hear from a friend “I get it, I’ve been there, a lot of people feel like this and I’m here to sit with you through the bad feelings and know I’m here for you.”

    Directing your friend to health at every size resources and showing them the research on this stuff and encouraging them to follow some of the people you feel are really body positive influences and role models.  

    See more from Project Heal on their Instagram @projectheal and the Project Heal Website. 

    For more #EteLove stories read our Q&A with Jes & Alyna from Healthy Size You

    To help support the Positive Body Image movement, we are donating 100% of Profits from the sale of our Be Your Own Kind Of Beautiful T-Shirts to the Butterfly Foundation and ProjectHEAL - Shop the T-Shirts here. 

    February 28, 2018 — Jessica Williamson
    Tags: #EteLove q&a
    #EteLove with Victoria, Co-Founder The Beach People

    #EteLove with Victoria, Co-Founder The Beach People

    I'm sure you have all come across The Beach People, and their relaxed beach vibes... We have been obsessed for a long time and recently caught up with Victoria, the Co-Founder of this amazing Aussie lifestyle brand to find out a bit more about her and her thoughts on loving yourself. 

    Tell us a bit about yourself

    My name is Victoria and I am a wife, mother, daughter, friend… currently living seaside in the Northern Rivers of New South Wales. 

    My sister and I are the founders of The Beach People. The Beach People are a lifestyle brand who make beautiful products, designed here in Australia and available for sea lovers near and far…  

    Fun Fact? I am always barefoot and constantly getting in trouble for forgetting my shoes… I also carry a pair of swimmers, a Roundie and a set of goggles in my car… You never know when a little under water time is just a quick dip away… 

    What made you decide to start the beach people?

    It was so simple… Emma and I were sitting on the beach one day watching our husbands surf and she turned to me and said… “I think I am going to make round beach towels want to do that with me… also want to have tacos for dinner…” I said yes to both...

    When are you at your happiest?

    With my boys. My husband Jesse (childhood sweetheart, he was literally the boy next door), my son Theodore and Puppy Duke. When we are all together and preferably outdoors we are in our happy place… 

    victoria the beach people ete swimwear

    As a mum, what do you hope to teach your kids about living their best life and embrace who they are?

    Great question! I think my role as a mother is my greatest yet. It’s so wonderful. I want to raise the kind of human that I enjoy being with… I want Theodore to make a great husband one day… To be a great employee or boss… a kind and generous person. You know when you are talking to someone and you leave the conversation feeling inspired, uplifted and comfortable with who you are… I want Theodore to be that kind of person. He’s only 2 but everyday I think how am I exampling that and what do I need to pull into line in his little character that isn’t that… I also hope that he always feels comfortable in his shoes… he’s quite a serious little kid and I often try to get him to lighten up a bit… but them I’m like that’s ok… just be yourself.. ha! 

    We have seen that you are unapologetically yourself, have you always been this way?

    I just love when other people are themselves and I always try to be this way… I’ve always liked to do things differently and I guess that’s caused me to be myself. It was tough as a teenager… but I had an incredible support in my big sister, my parents and my local church youth group which all were saying the same message “you are amazing, just the way you are, be yourself” I was very fortunate to have that environment growing up. 

    Have you made changes in your life that have helped you on your journey to self-confidence?

    Absolutely, I am a natural people pleaser, I like people to like me. Sometimes they don’t. ha! So I have a few little positive self talk things I say to myself. “That doesn’t matter” “You know who you are and you like it” Simple statements but it helps. “You are fearlessly and wonderfully made” is a verse from the bible that I repeat… saying these things out loud even really helps form your perspective. Words are so powerful. 

    What does loving yourself mean to you?

    Being comfortable with who you are. Not what you do, wear, look like… but the deeper things of the heart. “Do not let your adornment be merely outward - arranging the hair, wearing gold, or putting on fine apparel - rather let it be the hidden person of the heart, with the incorruptible beauty of a gentle and quiet spirit, which is very precious….” that’s another verse I memorised when I was a teenager… truthfully I absolutely LOVE getting dressed up and LOVE wearing nice clothes and getting my hair done… but if you are completely yuckky on the inside… or uncomfortable without those things on… what’s the point… I think beauty truly does start within… and it shines out… 

    Any tips for others to live their best lives?

    Surround yourself with lovely people and just be yourself… you do you babe… ha! 

    victoria the beach people ete swimwear

    See more from Victoria on her Instagram @mrsvictoriabeattie and @thebeachpeople

    For more #EteLove stories read our Q&A with Jes & Alyna from Healthy Size You

    To help support the Positive Body Image movement, we are donating 100% of Profits from the sale of our Be Your Own Kind Of Beautiful T-Shirts to the Butterfly Foundation and ProjectHEAL - Shop the T-Shirts here (as worn by Victoria)

    February 19, 2018 — Jessica Williamson
    Tags: #EteLove q&a
    #EteLove with Instagrammer Ariella Nyssa

    #EteLove with Instagrammer Ariella Nyssa

    We absolutely adore this Aussie beach babe! We have been following @_aariellanyssa for a while now and she never fails to be an absolute inspiration to so many through her Instagram and Youtube, always being so raw and honest with her followers about her body positive journey. We sat down with her to dig a little deeper into her thoughts on the topic. 

    What does body positivity mean to you?

    Body positivity means so much to me. I see it as loving yourself on a holistic level. Every single aspect of yourself. This means its an emotional, spiritual, mental and physical journey. Being positive and confident in your body wont happen straight away, its a journey, a journey that may go on for the rest of your life. 

    You speak a lot about loving yourself on your Instagram, How do you keep a positive image on social media?

    Whenever I post on my social media, I hardly even think about what I'm writing. I use it to vent all of my thoughts about myself! I always post the truth and i think people can relate to me through that. I tell my followers when I'm feeling crappy, down or when i'm having an amazing day! They know it all!

    Ariella Nyssa ete swimwear Ariella Nyssa ete swimwear

    Have there been times in your life when you’ve struggle with your body image? If so how did you overcome this?

    I started on this journey to self-love because I was at the worst time and place in my whole life. I hated myself and I realised one day that I didn't want to hate myself anymore. I realised that I didn't want to care about what people thought about me and to be the best me I could be at the time. This is how I started on the road to self love!  

    What advice would you give to women who are struggling to love and embrace their body?

    I would say BE YOU! theres no-one like you. Remember you are so special in your own way. You are unlike anyone else, embrace that! 

    ariella nyssa ete swimwear

    What routines or rituals do you do to help you love and take care of yourself?

    I tell myself 3-5 things I love about myself each day and I make sure to spend the time identifying insecurities within myself and trying to work on them. 

    Has anything changed since becoming more positive about your body?

    SOOO many opportunities have come up for me! Since I've loved myself I've lived a happier and more carefree life and I wouldn't have it any other way!


    See more from Ariella on her Instagram @_aariellanyssa

    For more #EteLove stories read our Q&A with Ete Swimwear Founder Jess

    To help support the Positive Body Image movement, we are donating 100% of Profits from the sale of our Be Your Own Kind Of Beautiful T-Shirts to the Butterfly Foundation and ProjectHEAL - Shop the T-Shirts here (as worn by Ariella)

    Watch Ariella's video on Being your own kind of beautiful! 

    February 18, 2018 — Jessica Williamson
    Tags: #EteLove q&a
    #EteLove with Jess - Founder of Ete Swimwear

    #EteLove with Jess - Founder of Ete Swimwear

    Our Founder Jess shares her ideas on body positivity and why she launched the #EteLove campaign. Read below for more of Jess' personal story.

    What does Body Positivity mean to you?

    Body positivity to me is about embracing all your unique traits on a deeper level including; emotionally, spiritually, physically and mentally.

    It’s about knowing that the way you look doesn’t define your worth. We need to begin focusing more on the things we love about ourselves rather than nit picking at the things we don’t, because there is a whole lot to love about yourself and spreading this to others. You will never look like someone else and that’s because you are YOU and that is what makes you pretty darn special!

    On Valentines Day, we are launching a whole month of Love… yourself. But for me this will continue well on beyond this month but we want you to come with us on this journey and challenge yourself over the next 4 weeks to question your current beliefs and push your limits.

    Why is this message so important to you as a designer of swimwear?

    I wanted to use the platform I have with Ete Swimwear to inspire girls. One of my goals is to be a great role model for girls all around the world. Especially when swimwear is one of the most revealing things someone can wear, insecurities do play on our minds! I want to really focus on making everyone feel amazing and embracing their uniqueness, because it is something that should be celebrated.

    When someone can be 100% confident and happy with themselves, amazing things begin to happen and you can see the ripple effect as it flows on into their work, relationships and life goals. I know shopping for a swimsuit can be stresssful, and I want to take the anxiety away from shopping and wearing swimwear to become something girls are excited about. We are currently working on new sizing, cuts and shapes so we have something that will make every girl feel amazing, comfortable and confident.

    Jess williamson ete swimwear jess williamson ete swimwear

     Have you had any personal struggles about body/ appearance?

    When you think about body positivity, the first thing most people think of is weight and size but for me, my biggest insecurity has always been my skin. I have suffered with acne for as long as I can remember and it has been a massive journey for me over the 10+ years. I would spend hours every morning in front of the mirror trying to make my skin look “acceptable to leave the house”. Some days I didn’t even want to leave the house so would cancel plans and opt to stay in instead. I hate that this insecurity has meant I missed out on those days of my life, days I can never get back.

    I have always eaten healthy and lived a healthy lifestyle. I had been to doctors, naturopaths, dermatologists, hormone specialists, and nothing seemed to be wrong or out of balance. On paper everything seemed great but I still had a face full of pimples and nothing worked! That’s the thing with genetics, you can’t change them, but I can manage it the best way I can and I certainly can try to manage the way I react and feel towards it.

    How do you feel your best?

    It’s so important to remember to listen to what your body needs, whether that be meditation, certain foods, a workout or a catch up with friends. Don't let your skin, size, colour or any other insecurities ever hold you back from what you want to do in life. You are all beautiful in your unique way and that is what makes us so special.

    What was the inspiration behind starting Ete Swimwear?

    When I began Ete Swimwear, I was just 22 and uninspired by my job and needed something more. I have always had a strong connection to the beach and the ocean, and noticed a lot of brands were moving toward athleisure and a more minimalist aesthetics which just wasn’t me, so I set out to create designs that were not only comfortable, but beautiful. With feminine prints, boho details and pretty colours, Ete Swimwear was born! We are made for the Feminine Adventurers of the world.

    I decided that my brand HAD to inspire other girls to be happy, explore and push themselves to live their best lives. And I am proud of where we have come from in just 2 years, but I wanted to take it one step further and really start to focus on self love and helping girls all over the world be happier with their unique capabilities, beauty and life in general.

    What is something you hope girls and women can take away from the campaign?

    The number one thing I truly hope for is that I can make people happy. Happiness to me, is the key to life and when people are happy they can achieve anything. For me, this message goes well beyond size, shape and looks, I want it to extend into every part of their lives where they can feel more positive, confident and inspired to achieve amazing things. My hope is that if we can just impact one girl’s life or perception of herself, we have done our job.

    Beyond the campaign we are also donating 100% of profits from the shirts sold to charities that support girls suffering from negative body image and eating disorders. But I hope that through our campaign, we can bring more awareness to the topic and help prevent this from happening in the first place.

    How important is it to 'love yourself' in today's social media world?

    Social media has the ability to inspire, empower and ignite, but it can also be the source of insecurity and self-doubt.  It is so important to pay attention to the accounts you follow and ask yourself “do they provide me value?” “do they make me feel good?” if the answer is no, then you need to unfollow these accounts.

    We take this responsibility really seriously at Ete, and we aim to support and nurture our amazing community and show them that their potential is limitless!

    This isn’t just applicable to social media but life in general. You should surround yourself with people who make you feel amazing and that you can make feel amazing too, because that’s what we hope we can do through this campaign.

    When women support women, amazing things happen.

    For more #EteLove stories read our Q&A with Ariella Nyssa

    To help support the Positive Body Image movement, we are donating 100% of Profits from the sale of our Be Your Own Kind Of Beautiful T-Shirts to the Butterfly Foundation and ProjectHEAL - Shop the T-Shirts here (as worn by Jess)

    February 12, 2018 — Jessica Williamson
    Tags: #EteLove q&a
    #EteLove with Jes & Alyna - Healthy Size You

    #EteLove with Jes & Alyna - Healthy Size You

    We recently came across the amazing sisters, Jes & Alyna on their instagram @healthysizeyou and found their stories and messages to be so inspiring and refreshing that we just had to learn more!

    What does body positivity mean to you?

    Body positivity to us means embracing who you are and embracing your body. It means quitting comparisons and instead looking at your own body and being proud of the journey it has gotten you through so far.

    How often do we look in the mirror and say I love this about my body rather than I wish I could get rid of this or I wish I could change this about my body? If you feel healthy, strong and beautiful that is the most important, not what other people's perceptions of beauty or health is, it is about you. 

    Healthy Size you body positive Ete swimwear

    Tell us a bit about your body positivity background. Have you always been body positive or have you grow to adapt a body positive mindset?

    Alyna - For me growing up as a ballerina and dancing professionally, I was in an environment obsessed with body image, size and weight. For me, it wasn’t until I stopped dancing that I adopted a more positive body image.  I learnt that a specific number on the scale or clothing size didn’t dictate my happiness. It has taken time but i have adopted a better positive mindset. And after having a baby - I realised how amazing your body is and that changed everything. 

    Jes - I haven't always been body positive - there were years where I did not love what I looked like and thought I needed to be another size to be beautiful. Starting in the industry as a plus size model I was beginning to be surrounded by incredible women who were embracing their own bodies and showing that diversity is beautiful. This changed everything for me. I became a part of the conversation about body positivity and learning from other women's journeys. I began to realise that the perfect size does not exist - someone can feel healthier at a size 12 over a size 8 when at that size they had a unhealthy relationship to food. Knowing there isn't one stock standard size that defines health or beauty changed my mindset and my views of my own body. 

    Alyna Healthy Size you body positive Ete swimwear Jes Healthy Size you body positive Ete swimwear

    How do you feel your best?

    We feel our best when we workout, eat healthy and start and finish each day with a positive thought.

    Has anything changed since becoming more positive about your body?

      Alyna - I definitely feel happier, more relaxed and more confident.

      Jes - A lot has changed - I've started to love my body for what it has gotten me through and I am no longer ashamed of my body. I feel like accepting and embracing my body has taken this at times overwhelming pressure off to look like someone else or to be a different size. I am enjoying life more, I'm not letting insecurities I had hold me back - instead of being ashamed and not wanting anyone to see in my swimmers for example, I am going to the beach, I am in my bikini and I feel proud of myself. My self-worth is no longer made up of what I look like.

      What 3 tips would you give to someone about embracing the body they have?

      Focus on the things you love about yourself Focus on the incredible things your body can do. For me (Jes) my body part I am most self-conscious about are my legs, but I look at my legs and I love that they are strong - that they can squat with a heavy weight. Focus on the amazing things our bodies do for us. 

      Surround yourself with people who are promoting body positivity - be a part of that conversation, start to realise that you are not alone in the journey of embracing your body.

      It's ok to have a body composition goal without hating where you are at right now. By this we mean, you don't have to hate your body to want to reach a goal - whether it is wanting to be stronger or wanting to be more toned in your arms - whatever yet goal is, you do not need to hate your body until you've reached it - it is ok to embrace where your body is at now, knowing that you are going through a journey. 

      Healthy Size you body positive Ete swimwear

      Who would you recommend to follow on social media for body positivity?

      Kelsey Wells, Base Body Babes, Steph Claire Smith, Laura Henshaw, Laura Wells, Iskra, Ashley Graham, Bree Warren

      Your Instagram inspires so many, how do you remain body positive in the social media age?

      There are so many images out there that are showing picture perfect lives. We try to remain true to who we are, that's all that matters - that we be ourselves. We are all beautiful and unique, if you can embrace your own beauty that’s where body positivity begins.

       See more from Jes & Alyna on their Instagram @healthysizeyou

      For more #EteLove stories read our Q&A with Ete Swimwear Founder Jess

      To help support the Positive Body Image movement, we are donating 100% of Profits from the sale of our Be Your Own Kind Of Beautiful T-Shirts to the Butterfly Foundation and ProjectHEAL - Shop the T-Shirts here (as worn by Jes & Alyna)

      February 12, 2018 — Jessica Williamson
      Tags: #EteLove q&a
      Venice Beach dreaming

      Venice Beach dreaming

      Earlier this month we headed all the way to California and were lucky enough to have some time to visit Venice Beach! The sun was shining, it was 30 degrees, in the middle of winter and I couldn't be happier!

      We met up with Raven (@helllosunshine) and enjoyed the sunshine!

      venice beach ete swimwear california venice beach ete swimwear

      Pictured: Luana top & Luci bottoms

      venice beach ete swimwear venice beach ete swimwear

      Pictured: Bella top & Luci bottoms

      ete swimwear venice beach ete swimwear venice beach

      Pictured: Aurora top & Bottoms

      ete swimwear venice beach ete swimwear venice beach

      Pictured: Alexis one piece

      ete swimwear venice beach ete swimwear venice beach

      For more travel inspiration check out our Rottnest Island Guide.

      Photos copyright of Ete Swimwear

      January 29, 2018 — Jessica Williamson
      A day at Rottnest Island

      A day at Rottnest Island

      We are lucky enough to live in sunny Perth, Western Australia, which means Rottnest Island is just a short ferry ride away. In January, Charlotte (@luluescapes) came to visit, so the #1 thing we had to show her was Rottnest Island!

      We packed our backpack with lots of water and snacks for the day and headed to the ferry wharf in Fremantle bright an early to catch the first ferry of the day. We took the new Sea Link Rotto ferry over to Rottnest. The team made it super easy for us and before we knew it, we were on the shores of Rottnest.

      My number 1 tip for heading to Rottnest is that you must hire a bike! There are no cars allowed on the island which makes it so peaceful, but the best beaches are a little further away so you'll need a bike.

      Rottnest island western australia

      First stop was the lighthouse and The Basin. Because we arrived so early, we had the whole beach to ourselves!

      rottnest island ete swimwear

      We then made our way up the north side of the island stopping at all the stunning beaches along the way. There was barely anyone around, it was like we had the place to ourselves!

      Rottnest island western australia ete swimwear Rottnest island western australia ete swimwear

      (Charlotte wears: Alexis One piece & Angelica top Gold + April bottoms Gold)

      After a full morning of riding we stopped off at the Geordie Bay general store for some lunch at the cafe there. There are only 2 areas where you can get food on the island; Geordie Bay and the Main settlement near where you board the ferry. We didn't want to ride all the way back to the settlement so Geordie Bay was perfect. After lunch we continued up to the top of the island.

      Rottnest island western australia ete swimwear Rottnest island western australia ete swimwear

      (Jess wears: Alexis One piece | Charlotte wears: Tula top & Luci bottoms)

      The clearest water you will ever find!

       Rottnest island western australia Rottnest island western australia ete swimwear

      (Jess wears: Mia top & Chelsea skirt)

      Once the sun began to set, we returned our bikes to Pedal & Flipper and went to Hotel Rottnest for a bite to eat before our 8pm ferry. 

      rottnest island western australia

       Photos by Charlotte & Jess 

      For more travel tips and inspiration read our Road Trip Guide to the Surf Coast of Victoria, Australia

      See more travels from Charlotte on her instagram @luluescapes and her blog 

      January 28, 2018 — Jessica Williamson
      Tags: Travel
      Road Trip down the Surf Coast

      Road Trip down the Surf Coast

      We recently caught up with Chloe Smith @_chloesmithphotography_ and Emily Everett @emilyeverettt to hear all about their recent road trip in their favourite Ete Swimwear pieces! Who doesn't love a good road trip down the coast.

      road trip victoria australia

      Where did you go on your mini road trip?

      We headed down the Surf Coast of Victoria to one of our favourite spots, Ocean Grove and Barwon Heads. It’s a 2 hour trip to get down to the coast for us, but we love it!  

      Road trip victoria australia

      What makes these places unique? 

      We love the landscape. The surf coast is really beautiful as there is a lot of cliff and rock areas, and also small dunes. Although there are towns close by/on the coast, the beaches still are so natural, with not many changes to the areas around them.

      Road trip victoria australia

      There’s also something about the sounds of the waves and the smell of the saltwater down there. We also adore the little coastal towns with so many gorgeous little shops and streets you can wander around with so many friendly people.

      Road trip victoria australia ete swimwear lace bikini

      We’ve both grown up out of the city, so it’s just a little more relatable to home, feels like there is a lot less hustle and bustle than at city beaches. We also love the drive there! 

      Road trip victoria boho girl lace dress Road trip victoria australia

      How did you travel?

       Usually when we go anywhere we usually do trek along with Bonnie, the 73 Kombi. We love packing her up and hitting the road. However, unfortunately at the moment she’s under a few works and the temperature was predicting almost 40 degrees, so we didn’t want her to overheat because she’s air-cooled. 

      Road trip victoria australia

      But in saying that, it was such a fun opportunity to take Em’s new car, her Nissan X-Trail for a run together, which was great fun! And it was so nice to have an air conditioner!
      Road trip victoria australia

      Tell us about some of the places and where your favourite spots are?

      Ocean grove for a surf and a swim! 
      But honestly we love so many spots and just love hanging by the beach! 
      Road trip victoria australia ete swimwear white lace bikini
      Road trip victoria australia ete swimwear white lace bikini


      We went into Florence and Threads, a gorgeous shop stocking so many brands we love, as well as gorgeous books and so many other beautiful goodies! Definitely recommend if you can get there!
      Road trip victoria australia ete swimwear white lace dress


      We are such food nuts haha. We love Annie’s Provodore for pizza in Barwon heads. 
      Em loves her coffee so theres always a stop in the Dunes Cafe in Ocean Grove for coffee! There’s often so many cute little roadside stalls as well that sell fresh fruit! 
      And then, we always have a bunch of roadie snacks - our most common a large packet of Maltesers! 
      Road trip victoria australia

      Best road trip songs/playlist?

      Between the two of us, our road trip playlist is a real mixed bag! A bit of Angus and Julia Stone here, a bit of Spice Girls there, we love a bit of anything and everything. But half the time we end up talking so much we forget whats even playing, haha. 
      ete swimwear bikini top
      Ete Swimwear pieces featured in the photos:


      January 07, 2018 — Jessica Williamson
      Tags: lifestyle
      Ete Swimwear Boho Beach Picnic

      Ete Swimwear Boho Beach Picnic

      Last Saturday we celebrated an amazing year for Ete Swimwear the best way we know how, by the beach! It was a magical night filled with amazing food and great company.

      We had the most amazing set up by Perth Picnic Hire, blooms by The Bohemian Flower Collective, and food by Table & Plate, Tapas Addict, Raw Kook and Lena Lu, plus the most amazing custom macarons by Yim Yums

      Boho picnic Ete Swimwear Bohemian flower collective perth

      Boho picnic Ete Swimwear Tapas Addict perth

      Table & Cushions by Perth Picnic Hire

      Boho picnic Ete Swimwear raw kook perth

      Raw Treats by the Raw Kook

      Boho picnic Ete Swimwear Table & plate antipasto board perth

      Antipasto platter by Table & Plate

      Boho picnic Ete Swimwear Lena Lu bombolini perth

      Bombolini Donuts by Lena Lu

      Boho picnic Ete Swimwear Perth Picnic hire

      Boho picnic Ete Swimwear tapas addict fruit platter perth

      Fruit platter by Tapas Addict

      Boho picnic Ete Swimwear yim yums macarons perth

      Custom Macarons by Yim Yums

      Boho picnic Ete Swimwear

      Michaela wears the Amanda one piece & Jess wears the Harper top & Chelsea skirt

      Boho picnic Ete Swimwear

      Thanks to all our loyal customers and friends who have been a massive part of our journey this past year! We cannot wait to bring you more amazingness in 2018.

      Love, Ete Swimwear xx

      December 18, 2017 — Jessica Williamson
      Tags: lifestyle
      Summer Christmas Gift Guide

      Summer Christmas Gift Guide

      It's the Christmas season and our gift guide is here to help you find something for everyone on your Christmas list or even a special treat for yourself!  

      1. Triple Treat Bundle ~ Boracay Skin 

      Know someone interested in achieving a stunning tan all year round? This Triple Treat Bundle is something you need! It includes a limited edition gold shimmering body oil, bronze shimmering body oil and natural sun and body oil. Formulated with all natural ingredients to hydrate and nourish the skin.

      This Australian made and owned company is inspired by the tropics and provides coconut-based products to achieve the perfect glow. They are proudly vegan friendly and cruelty-free.

      Shop Boracay Triple Treat Here.


      1. Wategos Round Towel ~ The Beach People 

      Hanging out at the beach this summer? A unique round towel from the Beach People is the perfect gift for any beach lover, definitely a summer staple. 

      This particular round beach towel is inspired by the costal town Wategos,  featuring clean blue and white hues, with hand drawn icons. There is a range of designs, so there is something suitable for everyone’s taste.

      The Beach People were the original designers of the round towel and makers of luxe seaside essentials. They partner with the Great Barrier Reef Foundation, to help preserve the Great Barrier reef, which is currently under threat.

      Shop the Beach People Round Towel Here.


      1. Essentials Pack ~ Santorini Skin

      Having trouble finding natural and luxurious skin products to add to your skincare routine? Look no further then the essentials pack which includes an Elysian pink crystal sea scrub, Aegean pink crystal sea soak and summer sac. Products are all natural with no chemicals or nasties to leave your body nourished and revitalised.

      The perfect gift for someone striving to embrace natural beauty products to take care of their skin.

      Santorini Skin is Australian made and focused on providing all natural luxurious skin essentials that are good for the body. Ensuing their products are chemical free, enriched with vitamins A, B and E and packed with 80+ natural minerals.

      Shop the Santorini Skin Essentials Pack. 


      1. Globetrotter Necklace ~ La Luna Rose

      Know someone going away after the Christmas season? The globetrotter necklace is a stunning design from the Bon Voyage collection. It features a small globe that spins, that works as a reminder for the wearer of the larger world they live in and aims to inspire adventure.

      This Globetrotter necklace makes for the perfect gift for a keen adventurer. However, La Luna Rose offers a range of designs, something for everyone.

      “If life is just a series of moments, then the best ones are wild and free”. These moments are the inspiration behind the pieces created by La Luna Rose.

      Shop La Luna Rose Necklace Here.  


      1. Coffee and Coconut Exfoliating Mask ~ Bare Babe

      If you or someone you know is obsessed with face masks, this is a must try item! Bare Babe is a facemask designed to use at night, formulated with organic, natural and raw ingredients. It contains multiple benefits, the grounded coffee and pineapple extract (AHA) acts as a gentle scrub to deeply cleanse and banish blackheads, breakouts and debris from pores. The coconut oil nourishes, heals and reduces the signs of premature ageing revealing your skins natural glow.  

      Perfect for someone looking to re-energize their skin, as the product has no nasty chemicals. The rich aroma of freshly brewed coffee and cocoa is amazing for those coffee lovers.

      Australian made and owned, this company is proudly vegan friendly and cruelty-free.  

      Shop Bare Babe Face Mask Here. 


      1. Luxe Lie-On Float Watermelon ~ Sunny Life

      Summer is here and so are the Insta-famous floats. They can be found on beaches, in pools or at sun drenched holiday destinations. The Watermelon Luxe Lie-on Float is definitely a favourite, with its fun design and bright colours. 

      The perfect gift for any water lover. There is range of designs, so there is something suitable for everyone. The designs include ice cream, pineapple or even a tropical island.

      Sunny Life was conceived on the beaches of Sydney. The goal was to share Australia’s authentic summer style with the rest of the world.

      Shop Sunny Life Watermelon Float Here.


      1. Face and Body Exfoliant ~ Musq

      The face and body exfoliant is mineral based, which gently buffs away dead skin cells and impurities. It is formulated from a blend of rice and clay, which leaves the skin feeling polished and refined. The rose element hydrates to leave the skin radiant and glowing.

      The perfect gift for someone looking to take care of their skin naturally, without the nasty chemicals or toxic preservatives.

      Clean skin, clean living. Pure and simple. They are proudly vegan friendly and cruelty-free.  

      Shop Musq's Face and Body Exfoliant Here.


      1. The Ventura Straw Hat ~ Lack of Color 

      The Ventura raffia straw hat is a summer essential, you’ll feel like you’re always on holiday in this stunning piece. The design features frayed raffia edging, trimmed with black ribbon.

      It's the perfect gift for someone who loves being stylish in the sun. You’ll be able to find a gift suitable for anyone, as there is a range of designs. 

      Lack of Color is a popular Australian label that produces a range of hats in seasonal colours and styles. They aim to provide customers with high quality and affordable fashion accessories.
      1. Hydrating Skin Tonic ~ Born Again Body

        Keep Hydrating Skin Tonic in your beach bag this summer! It's a lightweight body spray that can be used as a daily moisturiser. Formulated with a blend of aloe vera, vitamin E, coconut oil, witch hazel, rose oil, green tea and peppermint oil to tingle the senses and soothe the skin.    

        The perfect gift for someone who loves being in the sun and sea. As the best results are seen by applying the product directly after showering or sun exposure.

        A skin care brand with a love for travel, a lust for adventure and a heart for nature. Australian made, proudly vegan friendly and cruelty-free.  

        Shop Born Again Skin Spray Here. 


      2. Chelsea Wrap Skirt ~ Ete Swimwear

      The stunning Chelsea wrap skirt is the perfect gift for any swimwear collector and beach babe. The feminine and classic design matches any swimwear and features an adjustable tie-up waist, which allows for the perfect fit.

      If you're still unsure, but you know they'll love to add to their swimwear collection. Give them the gift of choice with an Ete Swimwear gift card. Gift cards are delivered by email so are the perfect last minute gift idea!

      Ete Swimwear was designed for the feminine adventurer. Creating swimwear designs that are as comfortable to wear, as they are beautiful.

      Shop the Ete Swimwear Chelsea Wrap Skirt Here.

      Shop the Ete Swimwear Gift Card Here. 


      For more Instagram inspo read our blog Top Vegan Beauty finds on Instagram.

      December 18, 2017 — Jessica Williamson
      Tags: lifestyle
      Raw Peppermint Bar Recipe

      Raw Peppermint Bar Recipe

      Christmas is just around the corner so we caught up with our friends Ashley & Brittney at Twins Kitchen (@twinskitchen) to share their favourite holiday recipe. Raw, vegan, light and nutritious, these Raw Peppermint Bars are creamy, delicious, and simple to make. Made with cashew cream, coconut oil, dates, match powder, and peppermint extract, this Christmas inspired dessert is guaranteed to be a hit.



      For Crust:

      1 cup almonds

      1/2 cup rolled oats

      1 heaping cup medjool dates, pitted

      2 tbsp cacao powder

      1 tbsp coconut oil

      1 tbsp almond milk

      Pinch of sea salt

      For peppermint layer:

      1 cup cashews, soaked

      3 tbsp maple syrup

      1 tbsp coconut cream

      2 tsp matcha powder

      1 tbsp coconut oil

      1 tsp vanilla

      Pinch of sea salt

      4 drops peppermint extract (adjust to taste)



      For the crust:

      1. Remove pits from dates and chop. If the dates are hard, soak in hot water for 5-10 minutes until soft.
      2. Add all required ingredients to a food processor and process until a crumbly, loose dough forms.
      3. Line a dish with parchment paper and press the crust evenly into the dish. Refrigerate until ready to pour the peppermint layer.

      For peppermint layer:

      1. Soak cashews overnight, then drain and rinse.
      2. Add all required ingredients to a blender and process until smooth and creamy. Adjust peppermint flavor to taste. Add another tbsp of coconut oil if too thick.
      3. Pour mixture evenly over the crust and freeze for 4-5 hours.
      4. If desired, sprinkle cacao nibs or coconut over the peppermint layer before freezing.
      5. Cut into squares when ready to serve and enjoy. Freeze up to 4 weeks.

      For more delicious recipes check out the Twins Kitchen Energizing Triple Berry Maca Oatmeal Recipe.

      More from Twins Kitchen:



      December 01, 2017 — Jessica Williamson
      Tags: Recipe